Moving Day · Brand Identity Guide

01 | Logo

Your mark,
cleaned up.

The badge, the horizontal lockup, the icon, and the wordmark, each in Midnight and Ivory. Lead with the badge wherever it has room to breathe. Use the lockup along a bar, a header, or anywhere a badge would sit too tall, and let the icon carry avatars, favicons, and anything tight. HoverTap any logo to download it.

Badge, Midnight

Badge, Ivory

Lockup, Midnight

Lockup, Ivory

Icon, Midnight

Icon, Ivory

Wordmark, Midnight

Wordmark, Ivory

02 | Color

Five colors.
One system.

Midnight on Ivory is the signature. Twilight lifts cards and panels off the darkest grounds, Brass is the one bright note, and Sand carries secondary text and mid-weight fields. ClickTap any swatch to copy its HEX.

Midnight

Primary

#000A26

RGB 0 10 38

CMYK 100 74 0 85

Twilight

Raised surface

#122148

RGB 18 33 72

CMYK 75 54 0 72

Brass

Accent

#A67C3B

RGB 166 124 59

CMYK 0 25 64 35

Sand

Mid neutral

#B7AB97

RGB 183 171 151

CMYK 0 7 17 28

Ivory

Signature field

#EEE7DA

RGB 238 231 218

CMYK 0 3 8 7

03 | Typography

Three faces.
One logotype.

Bebas Neue sets the big all-caps brand statements. Instrument Serif carries taglines and editorial emphasis. Geist does the everyday work: body, navigation, captions, and UI.

Logotype · Roboto Slab ExtraBold

Drawn, not set

The wordmark is shaped once and saved as outlines, so it needs no font to render and cannot reflow. Roboto Slab is not one of the brand faces and nothing else is set in it. Never retype the wordmark: place the file.

Display · Bebas Neue

Every day is moving day

Bebas Neue, Regular

Large all-caps brand statements, social and merch. Reserved for brand moments, not body copy or long headlines.

Editorial · Instrument Serif

Time to move in.

Instrument Serif, Regular & Italic

Taglines, headline accents, and the occasional pulled line.

Text · Geist

Are you ready

to look like

the business

you already are?

Geist, 300 / 400 / 500 / 600

Body, navigation, eyebrows, buttons, captions, UI.

04 | In Use

How it looks
in the real world.

Real placements built from the approved files, so the identity holds together everywhere it shows up: the website, social channels, print, and everything after that.

Social avatar

Website

Matteo EspositoFounder & CEO
movingdaybrand.com

Business card

05 | Guidelines

A few rules
worth keeping.

Simple rules to keep the Moving Day mark sharp and consistent everywhere it shows up.

Do this

Use approved logo versions only
Keep clear space around the mark
Reverse to Ivory on dark backgrounds
Use the icon for avatars and favicons
Pair colors from the approved palette
Let the mark breathe

Not this

Stretch, rotate, or distort the mark
Place Midnight on a dark field
Recolor outside the approved palette
Add shadows, gradients, or effects
Crowd the logo with other elements
Rebuild or redraw the icon

06 | Files

Everything you need,
ready to use.

Each asset is previewed below. Grab any logo as a PNG (for web and quick use) or an SVG (vector, scales infinitely). HoverTap a format to download it, or take the whole bundle in one go.

Badge, Midnight

Badge, Ivory

Lockup, Midnight

Lockup, Ivory

Icon, Midnight

Icon, Ivory