Messier International Hockey School · Brand Identity Guide
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Brand Identity Guide
Messier International Hockey School wordmark
Elite Summer Hockey Camps

Get on the ice

Includes
Logos · Colors · Typography · Guidelines · Files
Delivered
June 2026
Assets
15 files
Category
Youth Sports · Hockey
Designed by
Moving Day

01 | Logo

The marks,
cleaned up.

Three locks: the primary crest for official and ceremonial use, the secondary badge for compact and patch placements, and the wordmark for headers and wide spaces. Use the black versions on light backgrounds and the white versions on navy, black, or photography. HoverTap any mark to download it.

Primary crest, black
Primary crest, Black
Primary crest, white
Primary crest, White
Secondary badge, black
Secondary badge, Black
Secondary badge, white
Secondary badge, White
Wordmark, navy
Wordmark, Navy
Wordmark, white
Wordmark, White

02 | Colors

Five colors.
Cold and clean.

A disciplined rink-side palette. Black and white carry the marks; navy is the brand field color, steel gray supports secondary text and detail, and a lighter ice steel carries the wordmark subtitle on dark fields. ClickTap any swatch to copy its HEX.

Ink Black
Marks
#000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
Pure White
Marks
#FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Navy
Brand field
#041E41
RGB 4, 30, 65
CMYK 94, 54, 0, 75
Steel Gray
Secondary text
#535353
RGB 83, 83, 83
CMYK 0, 0, 0, 67
Ice Steel
Subtitle on dark
#AEB6C0
RGB 174, 182, 192
CMYK 9, 5, 0, 25

03 | Typography

Built on
Stratum.

The Messier marks are set in Stratum, a squared athletic family from Process Type Foundry. Stratum 1 does most of the work across both crests and the wordmark subtitle; Stratum 2 Black sets the wordmark’s “MESSIER.” The marks ship as final art, so the fonts aren’t needed to use the brand.

Display · Wordmark
Wordmark specimen
Stratum 2 Black + Stratum 1 Bold
Process Type Foundry · licensed
Used in: the wordmark, with “MESSIER” in Stratum 2 Black, “International Hockey School” in Stratum 1 Bold.
Crest · Badge
Primary crestSecondary badge
Stratum 1, Black · Medium
Process Type Foundry · licensed
Used in: the crest and badge.
Where each cut is used
Primary crest, curved textStratum 1 · Medium
Secondary badge, “MESSIER”Stratum 1 · Black
Secondary badge, International Hockey SchoolStratum 1 · Medium
Wordmark, “MESSIER”Stratum 2 · Black
Wordmark, International Hockey SchoolStratum 1 · Bold
Licensed through Process Type Foundry. For documents, web, and UI, pair Stratum with a clean neutral sans (this guide uses Geist) to keep body copy readable.

04 | In Use

On the ice
and everywhere else.

Real placements built from the approved files: the crest as a profile avatar, the wordmark as a site header, a camp info card, and a social statement.

Profile avatar
Profile avatar
The messierihs.com website
Website
MIHS wordmark
Stamford, CTJune 29 – July 2, 2026
messierihs.com
Camp info card

05 | Guidelines

A few rules
worth keeping.

Simple rules to keep the Messier marks sharp and consistent wherever they show up.

Do this
  • Use the approved marks only
  • Keep clear space around the mark
  • Black on light, white on dark
  • Crest for badges and avatars
  • One-color black for single ink
  • Keep black, white, and navy core
Not this
  • Stretch, rotate, or distort the marks
  • Place a dark mark on a dark field
  • Recolor outside the palette
  • Add shadows, gradients, or effects
  • Crowd the marks with other elements
  • Rebuild or rearrange the crest

06 | Files

Everything you need,
ready to use.

Each asset is previewed below. Grab any logo as a PNG (for web and quick use) or an SVG (vector, scales infinitely). HoverTap a format to download it, or take the whole bundle in one go.

Primary crest, Black
PNGSVG
Primary crest, White
PNGSVG
Secondary badge, Black
PNGSVG
Secondary badge, White
PNGSVG
Wordmark, Navy
PNGSVG
Wordmark, White
PNGSVG
Profile / Social
PNG
Color Palette
PNG
Brand Identity Guide
Brand Identity Guide · PDF
A clean, print-ready PDF of this full guide for rinks, partners, and print vendors. Downloads instantly.
Download all assets

One ZIP, organized into PNG and SVG folders: both crests in black and white, the wordmark in full color, white, and one-color black, plus the color palette.

Download ZIP

Note: Stratum 1 & Stratum 2 are licensed typefaces from Process Type Foundry. The marks are delivered as final art, so the font files are not included. License Stratum through Process Type Foundry for any new typesetting.

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