Invisible Challenge · Brand Identity Guide
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Brand Identity Guide
Invisible Challenge wordmark
Mental Health Advocacy

One day at a time

Includes
Logos · Color · Typography · Guidelines · Files
Delivered
June 2026
Assets
15 files
Category
Mental Health · Community
Designed by
Moving Day

01 | Logo

Your mark,
cleaned up.

The full wordmark, the standalone icon (spark), and approved background versions. Use the full wordmark wherever there is room; let the icon stand on its own for avatars, favicons, and tight placements. HoverTap any logo to download it.

Icon, black
Icon, Black
Icon, white
Icon, White
Invisible Challenge wordmark, black
Wordmark, Black
Invisible Challenge wordmark, white
Wordmark, White
One Day At A Time tagline lockup Tagline lockup, Black

02 | Color

Four colors.
One clear voice.

A high-contrast, confident palette. Ink black and pure white do the heavy lifting; deep brown is a warm accent and warm sand is a soft supporting field. ClickTap any swatch to copy its HEX.

Ink Black
Primary
#000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100
Pure White
Primary
#FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Deep Brown
Warm accent
#4E312D
RGB 78, 49, 45
CMYK 0, 37, 42, 69
Warm Sand
Supporting field
#C7B299
RGB 199, 178, 153
CMYK 0, 11, 23, 22

03 | Typography

One typeface.
Two weights.

The Invisible Challenge wordmark is set in Acumin Pro ExtraCondensed: “INVISIBLE” in Semibold Italic with the spark in place of the “N,” and “CHALLENGE” in Extra Light. Both weights are embedded in this guide.

Wordmark
Invisible Challenge wordmark
Acumin Pro ExtraCondensed, Semibold Italic / Extra Light
Licensed Adobe typeface · embedded
Use for: the wordmark, headlines, and brand moments. The spark always replaces the “N” in INVISIBLE.
Tagline: “One Day At A Time” uses the same family and the same spark-for-“N” (in “ONE”); its lockup can flex by application. Body text: Acumin ExtraCondensed is a display face, so long paragraphs and UI copy are set in a clean neutral sans to stay readable. Reserve Acumin for brand moments, not body blocks.

04 | In Use

How it looks
in the real world.

Real placements built from the approved files: the icon as a profile avatar, the wordmark as a site header, the brand on a card, and a social statement.

Profile avatar
Profile avatar
The invisiblechallenge.org website
Website
Invisible Challenge wordmark
Matteo EspositoCertified Addiction Recovery Coach
invisiblechallenge.org
Business card

05 | Guidelines

A few rules
worth keeping.

Simple rules to keep the Invisible Challenge mark sharp and consistent everywhere it shows up.

Do this
  • Use approved logo versions only
  • Keep clear space around the mark
  • Reverse to white on dark backgrounds
  • Use the icon for avatars and favicons
  • Pair the bold italic with extra-light
  • Use brown and sand as accents
Not this
  • Stretch, rotate, or distort the mark
  • Place the black logo on dark fields
  • Recolor outside the approved palette
  • Add shadows, gradients, or effects
  • Crowd the logo with other elements
  • Rebuild or redraw the icon

06 | Files

Everything you need,
ready to use.

Each asset is previewed below. Grab any logo as a PNG (for web and quick use) or an SVG (vector, scales infinitely). HoverTap a format to download it, or take the whole bundle in one go.

Icon, Black
PNGSVG
Icon, White
PNGSVG
Wordmark, Black
PNGSVG
Wordmark, White
PNGSVG
Tagline Lockup, Black
PNGSVG
Tagline Lockup, White
PNGSVG
Profile / Social
PNG
Color Palette
PNG
Brand Identity Guide
Brand Identity Guide · PDF
A clean, print-ready PDF of this full guide for vendors, printers, and partners. Downloads instantly.
Download all assets

One ZIP, organized into PNG and SVG folders: both wordmarks, both icons, both tagline lockups, the profile asset, and the color palette.

Download ZIP

Note: Acumin Pro ExtraCondensed is a licensed Adobe typeface. It is embedded in this guide for display, but font files are not redistributed as part of the asset package. License it through Adobe Fonts for your own use.

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